Brand Style

INTRODUCTION

Intent of this Guide

The Synlogic visual identity guidelines has been established to guide a new approach to visual communication in printed and digital branded content. This visual identity guide is a reference for ever yone who is authorized to work with the Synlogic brand.

Our intent with this guide is not to restrict creativity and innovation: far from it. We believe in the creative spirit, and innovation is one of our core values. What we strive for is a coordinated, consistent, and effective brand presence in ever ything we create.

If we make something, we want to make sure that people know where it came from. While some of our brand executions and graphics have been standardized – like business cards, letterhead, posters, e -mail signatures – these are not intended as the focus of this guide. Instead, it is to empower you with the elements you need to create. By utilizing these tools, resources, and adhering to the guidelines within, you’ll make things that look like the Synlogic brand, ever y time.

Please refer back to this guide often. If you have any questions concerning the content of this guide, please don’t hesitate to reach out our Communications Manager, Emily Linendoll at Emily.Linendoll@synlogictx.com

Using our brand materials

When it comes to our Synlogic brands, our reputation, we maintain strict control over it.

We hold ourselves to incredibly high standards, and we expect the same wherever our brand is represented.

Users must have specific permission and authorization to use any of our brand materials, including any resources, graphics, or visual elements found within this guide and its accompanying files. Simply being in possession of these materials does not imply permission in any way. The approval process for materials and implementations of our brand will vary.

Please contact an authorized Synlogic representative (usually your point of contact) with questions.

We reser ve the right to disapprove or deny any use or uses of our logo, our brand visuals, or other brand elements at any time, for any reason and will direct alternate, correct usage.

“Branding is the art of differentiation”

– David Brier

About Us

Synlogic is a clinical-stage biotechnology company developing medicines through its proprietary approach to synthetic biology. Synlogic’s pipeline includes its lead program in phenylketonuria (PKU), which has demonstrated proof of concept with plans to start a pivotal, Phase 3 study in the second half of 2022, and additional novel drug candidates designed to treat homocystinuria (HCU) and enteric hyperoxaluria. The rapid advancement of these potential biotherapeutics, called Synthetic Biotics, has been enabled by Synlogic’s proprietary, reproducible, target-specific drug design.

Synlogic uses precision genetic engineering of well-characterized probiotics to exert localized activity for therapeutic benefit, with a focus on metabolic and immunologic diseases. Synlogic is also working with Roche in a research collaboration focused on the discover y of a novel Synthetic Biotic for the treatment of inflammator y bowel disease and with Ginkgo Bioworks to include additional undisclosed preclinical assets, combining Synlogic’s approach to Synthetic Biotics with Ginkgo’s Codebase and Foundr y ser vices.

History

  • 2014Os mod moluptur milicit, nobit fuga. Tibus descienimus alit volorum ari ut prat reicient voles
  • 2015Os mod moluptur milicit, nobit fuga. Tibus descienimus alit volorum ari ut prat reicient voles
  • 2016Os mod moluptur milicit, nobit fuga. Tibus descienimus alit volorum ari ut prat reicient voles
  • 2017Os mod moluptur milicit, nobit fuga. Tibus descienimus alit volorum ari ut prat reicient voles
  • 2018Os mod moluptur milicit, nobit fuga. Tibus descienimus alit volorum ari ut prat reicient voles
  • 2019Os mod moluptur milicit, nobit fuga. Tibus descienimus alit volorum ari ut prat reicient voles
  • 2020Os mod moluptur milicit, nobit fuga. Tibus descienimus alit volorum ari ut prat reicient voles
  • 2021Os mod moluptur milicit, nobit fuga. Tibus descienimus alit volorum ari ut prat reicient voles
  • 2022Os mod moluptur milicit, nobit fuga. Tibus descienimus alit volorum ari ut prat reicient voles
  • 2023Os mod moluptur milicit, nobit fuga. Tibus descienimus alit volorum ari ut prat reicient voles

Mission

The Point of Convergence

Synlogic is working at the intersection of biolog y and engineering, pioneering the application of synthetic biology to design living therapeutics programmed to treat disease in new ways.

Core Values

Synlogic is where human logic – genuinely caring for people and the world around us – meets science logic – our understanding of human biology, genetics and engineering. To change the future of medicine, we believe in nurturing talent and personal and professional growth to drive meaningful careers and lives. We foster a people-focused environment grounded in compassion, trust, collaboration and fun, and a singular focus to drive the data-driven design and development of life-changing medicines.

Primary Logo

Construction Grid

Safe Area​

Legibility

Logo Color Combinations

Common Errors

Note: This is not a comprehensive list of errors. These are simply the most common or egregious errors.

Logo on Images

Care must be taken to create well balanced and considered compositions: photography is a key part of the identity and the use of color should always feel complimentary to the image. When placing the logo over photography please choose a pale area of the image to maintain sufficient stand out. In the following pages are shown some examples & common mistakes.

Logo on Images

Wrong Applications

Inverted Logo

Wrong Applications

Synpheny Logo Usage

To be consistent with the updated Synpheny logo, the following updated rules apply: When typing the word Synpheny, the “S” will be capitalized, but the “P” can no longer be. The way that attention is drawn to the “phe” is the use of different colors in the logo. This is the only way that it can be shown.

Primary Logo

Secondary Logo

Safe Area

Legibility

Common Errors

Note: This is not a comprehensive list of errors. These are simply the most common or egregious errors.

BRAND COLORS

Our company colors are professional and modern, expressing who we are. Pantone 295 is the main color of the Synlogic identity so it has the strongest presence on our brand.

Pantone 292 complements the dark blue color, creating balance and making the palette more distinctive and sophisticated. Pantone 032 and 021 balance the other colors and gives space to the elements.

Alternative colors should not be introduced into the system, or they would reduce the impact of our color palette.

The Synlogic logotype can be produced only from these colors. Please select the most appropriate color for your communication and over time try to use them equally so we don’t become associated with just one color.

You should always try to use the positive (main) version of the logo. However, when the background is the same color as an element of the logo you can use the negative version.

Color Palette

Pantone 295

PANTONE​

295

CMYK

99, 51, 8, 36

RGB

55, 81, 114

HEX

375172

Pantone 292

PANTONE

292

CMYK

54, 10, 0, 0

RGB

98, 168, 229

HEX

62A8E5

Pantone 032

PANTONE

032

CMYK

0, 96, 83, 0

RGB

231, 0, 60

HEX

F3121D

Pantone 021

PANTONE

021

CMYK

0, 45, 86, 0

RGB

255, 108, 47

HEX

FF6C2F

Colors & Images

PROFESSIONAL

PROFESSIONAL

CORPORATE

MATURE

CLEAN

CLEAN

FRESH

PURE

Bold

BOLD

CONFIDENT

ENERGETIC

UPLIFTING

UPLIFTING

OPTIMISTIC

BALANCED

Typography

Typography is a powerful tool in the development of a creative identity and is a key element to create a cohesive look across all communications. Using a typeface consistently makes it recognisable; it pulls together communications and makes them more distinctive. The style of type we use to bring our communication to life sets the tone of our brand: clean, modern, stylish, distinctive and legible. Selected fonts are a great combination between serif and sans-serif: Source Sans Pro

A

SOURCE SANS PRO

ABCDEFGHIJKLMNOPQRSTUVWXYZ

The quick brown fox jumps over the lazy dog

The quick brown fox jumps over the lazy dog

The quick brown fox jumps over the lazy dog

Clinical trials are critical to advancing research

“Once we understood the underlying molecular biology behind these conditions, we could rapidly design Synthetic Biotics...”

– Aoife Brennan, MB, ChB, President and Chief Executive Officer

Synlogic’s pipeline includes its lead program in phenylketonuria (PKU), which has demonstrated proof of concept with plans to start a pivotal, Phase 3 study in the second half of 2022, and additional novel drug candidates designed to treat homocystinuria (HCU) and enteric hyperoxaluria.

Visual Style​

Iconography

Application Examples

Letterhead

Business Card

PPT Template

Email Signature

Name (pronouns – optional)
Title
Synlogic, Inc. | 301 Binney St. #402 | Cambridge, MA 02142
Phone: (optional)
www.synlogictx.com

Glossary

BRAND

Brand is the “name, term, design, symbol, or any other feature that identifies one seller’s product distinct from those of other sellers.” Initially, branding was adopted to differentiate one person’s cattle from another’s by means of a distinctive symbol burned into the animal’s skin with a hot iron stamp and was subsequently used in business, marketing, and advertising.

CORPORATE IDENTITY

A corporate identity is the overall image of a corporation or firm or business in the minds of diverse publics, such as customers, investors and employees. It is a primar y task of the company communications department to maintain and build this identity to accord with and facilitate the attainment of business objectives.

BRAND GUIDE

A formal reference document establishing technical and creative standards for a visual identity system. Typical standards include descriptions and specifications for reproducing the logo or logotype stationer y system, common print and web applications and examples of use.

CMYK

The CMYK color model (process color, four color) is a subtractive color model, used in color printing, and is also used to describe the printing process itself. CMYK refers to the four inks used in some color printing: cyan, magenta, yellow, and key (black). The “K” in CMYK stands for key because in four-color printing, cyan, magenta, and yellow printing plates are carefully keyed, or aligned, with the key of the black key plate.

HEX

Hex colors are a way of representing colors from various color models through hexadecimal values. A hexadecimal color follows the format #RRGGBB, where RR is red, GG is green, and BB is blue. These hexadecimal integers can be in a range of 00 to FF to specify the intensity of the color.

LOGO

A logo is a graphic mark or emblem commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition. Logos are either purely graphic (symbols/ icons) or are composed of the name of the organization (a logotype or wordmark).

PRIMARY COLORS

The core selection of identifying colors that are used in a logo brand.

PALETTE

A given, finite set of colors for the management of digital images.

RGB

The RGB color model is an additive color model in which red, green, and blue light are added together in various ways to reproduce a broad array of colors. The name of the model comes from the initials of the three additive primar y colors, red, green, and blue.

TEMPLATE

A pre-developed page layout in electronic or paper media used to make new pages with a similar design, pattern, or style.

TYPEFACE/FONT FAMILY

In typography, a typeface (also known as font family) is a set of one or more fonts each composed of glyphs that share common design features. Each font of a typeface has a specific weight, style, condensation, width, slant, italicization, ornamentation, and designer or foundr y. There are thousands of different typefaces in existence, with new ones being developed constantly.

Resources

Contacts

Name (pronouns – optional)
Title
Synlogic, Inc. | 301 Binney St. #402 | Cambridge, MA 02142
Phone: (optional)
www.synlogictx.com